Lead Through Change: Why change fails when the communication is right.
A 90-minute session for change management teams and project sponsors. Grounded in John Maxwell’s leadership principles and the ADKAR model — applied without the heavy load. You’ll understand why your change communication isn’t working and what to do about it before you leave the room.
Your message is right. Your audience isn’t ready for it yet.
The ADKAR model tells you that change happens in five stages. Most change communications are built on solid content. The problem is not the message — it is the mismatch between the message and the stage the receiver is actually in.
Awareness
Do they know why change is needed?
Desire
Do they want to support it?
Knowledge
Do they know how to change?
Ability
Can they actually do it?
Reinforcement
Will it stick?
90 minutes. One framework. Immediate clarity.
Every change initiative your team is managing right now will be a better change initiative by the end of this session — not because the strategy changes, but because the communication does.
Why change fails — even when it’s done right
The real reason adoption rates disappoint. It’s almost never the methodology. It’s almost always the communication underneath it.
The ADKAR communication audit
Live diagnosis of a current change initiative in the room. Identify exactly which ADKAR stage the target group is at — and what communication they need next.
Maxwell meets ADKAR: the Desire gap
Maxwell’s Law of Buy-In applied to change resistance. How to move people from knowing about change to wanting it.
Resistance conversations, scripted and practised
The three resistance conversations change managers avoid. Scripts for each. Role-play in pairs. Leave with words, not just principles.
Your ADKAR communication plan — draft version
Each participant leaves with a one-page communication plan for their current change initiative, mapped to ADKAR stages.
Right for your team if…
Project management teams
Agile, waterfall, or hybrid. Any sector. Junior to senior PMs who want stakeholder communication to produce results, not just compliance.
PMO functions
Teams responsible for governance and reporting who need their communications to actually influence decision-making rather than document it.
Cross-functional project teams
Teams with members from different functions, geographies, or cultures who need a shared communication language.
One session. Immediate impact.
Investment: €950–1,200 depending on format and group size. Delivered in-house or via Zoom. Up to 30 participants. Customised to your team’s specific project context on request.
A 30-minute call to understand your team’s context. No pitch. I’ll tell you honestly whether this session is the right fit.